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    Exam 7: Standardized Information Sources
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    A Standardized Service for Classifying Consumer Markets Is Called PRIZM
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A Standardized Service for Classifying Consumer Markets Is Called PRIZM

Question 53

Question 53

True/False

A standardized service for classifying consumer markets is called PRIZM. It specializes in GIS and combines census data with proprietary data to categorize neighborhoods into different segments.

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