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    Marketing Research Study Set 1
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    Exam 7: Standardized Information Sources
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    Nielsen's Scantrack Services Is an Example of Market Tracking Data
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Nielsen's Scantrack Services Is an Example of Market Tracking Data

Question 67

Question 67

True/False

Nielsen's Scantrack Services is an example of market tracking data collected at the retail level. That is, data are collected from retail stores' scanners.

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