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    Marketing Research Study Set 1
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    Exam 7: Standardized Information Sources
  5. Question
    Adnorms Is a Standardized Service That Allows Managers to Determine
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Adnorms Is a Standardized Service That Allows Managers to Determine

Question 74

Question 74

True/False

Adnorms is a standardized service that allows managers to determine the characteristics of magazine ads, such as ad size, color, or copy that are most likely to have a high impact on readership.

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