In Which Technique Below Are Consumers' Values Determined,followed by Determining

Multiple Choice

In which technique below are consumers' values determined,followed by determining which product or service attributes would be viewed as a means of achieving a desired value? For example,it is determined that "good health" is highly valued and "soy products replacing beef" is viewed as a means of achieving "good health."

A) value salience analysis
B) qualitative value interviews
C) quantitative value interviews
D) laddering
E) value gradient analysis