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    Exam 10: Measurement in Marketing Research
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    If the Distance Between 2 - 3 and 6 -
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If the Distance Between 2 - 3 and 6 -

Question 39

Question 39

Multiple Choice

If the distance between 2 - 3 and 6 - 7 on a scale are equal, the scale would likely be at least:


A) nominal
B) ordinal
C) interval
D) ratio
E) equality

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