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    Marketing Research Study Set 1
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    Exam 10: Measurement in Marketing Research
  5. Question
    A Valid Measure Is One in Which a Respondent Answers
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A Valid Measure Is One in Which a Respondent Answers

Question 52

Question 52

True/False

A valid measure is one in which a respondent answers in the same or in a very similar manner to
an identical or near-identical question.

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