J J Yarbrough Works for a Marketing Research Firm in Los

Multiple Choice

J. J. Yarbrough works for a marketing research firm in Los Angeles and one of her clients is a multinational firm with interests in 12 countries. J. J.'s client's next research project involves surveying household members in Germany. J. J. speaks English and Korean but does not speak any German. She is responsible for designing the questionnaire. Which of the following best represents the procedure J. J. should use in developing a questionnaire in a foreign language?

A) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German.
B) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German, then have it translated by independent translators back into English.
C) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German, then have it translated by independent translators back into English, then have it translated back into the target language after revisions are made.
D) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German, then have it translated by independent translators back into English, then have it translated back into the target language after revisions are made, and finally, conduct pretests using persons who speak the target language, German.
E) Never attempt to create a questionnaire in a language other than one's own native language; it is wise to not accept such research projects and to refer the client to a marketing research firm in the country in which the research is to be conducted.