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    Marketing Research Study Set 1
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    Exam 14: Data Collection in the Field, Nonresponse Error, and Questionnaire Screening
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    A Respondent Reaches a Certain Point in the Interview, and Then
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A Respondent Reaches a Certain Point in the Interview, and Then

Question 34

Question 34

Multiple Choice

A respondent reaches a certain point in the interview, and then decides not to answer any more questions. This is known as:


A) quitting
B) nonresponse
C) item(s) omission
D) break-offs
E) failure to communicate

Correct Answer:

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