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    Marketing Research Study Set 1
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    Exam 14: Data Collection in the Field, Nonresponse Error, and Questionnaire Screening
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    If a Study Is Conducted and Nonresponse Error Is a Problem
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If a Study Is Conducted and Nonresponse Error Is a Problem

Question 23

Question 23

True/False

If a study is conducted and nonresponse error is a problem, one remedy may be applying weighted averages. This will essentially increase or decrease a subgroup's proportion in the sample to that proportion known to exist in the population.

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