Multiple Choice
Digital convergence is explained by:
A) increasing ability of a single device to fulfill all user needs.
B) significant changes in the structure of the media industry.
C) technology that allows for centralized control of communications technologies.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: A channel that is not a mobile
Q6: SoLoMo is an acronym that describes the
Q7: Strategic drivers of wireless technology include:<br>A)localization.<br>B)larger screens.<br>C)new
Q8: _ is a product characteristic that determines
Q9: Location-based mobile marketing is:<br>A)banned in the United
Q11: A true statement about mobile marketing campaigns
Q12: Smartphones and tablets are the driving force
Q13: Mobile apps are primarily target to young
Q14: The criteria for self-regulation of mobile marketing
Q15: Since mobile marketing campaigns are usually part