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    Business
  3. Study Set
    Internet Marketing Integrating Online and Offline Strategies
  4. Exam
    Exam 12: Developing and Maintaining Effective Websites
  5. Question
    Explain the Kinds of Measures That Can Be Used to Evaluate
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Explain the Kinds of Measures That Can Be Used to Evaluate

Question 25

Question 25

Essay

Explain the kinds of measures that can be used to evaluate customer satisfaction with the website experience.Then explain in some detail how a marketer might go about using one of the specific techniques you have identified.

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