Multiple Choice
A true statement about marketer use of video is:
A) marketers need to distinguish between video viewed on TV and video viewed on the Internet.
B) marketers need to make video available on whatever device users desire.
C) marketers should not expect video to have direct impact on sales.
Correct Answer:

Verified
Correct Answer:
Verified
Q5: Marketers should set specific objectives for brand
Q6: Marketer-driven marketing activities are most effective in
Q7: Small retailers cannot make effective use of
Q8: Consumers are most likely to share videos
Q9: One way to develop consumer-relevant content is
Q11: Consumer media use practices have changed significantly
Q12: Among the factors that have created consumer
Q13: Optimizing videos for visibility requires:<br>A)use of relevant
Q14: Effective brand building requires:<br>A)balancing the online and
Q15: It is not possible to find videos