Multiple Choice
Benefits of having and utilizing a marketing database include:
A) not having to perform statistical analysis on the data.
B) being able to construct customer profiles.
C) having a single customer database that includes information from other functional areas of the business.
Correct Answer:
Verified
Correct Answer:
Verified
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Q3: Which of the following is a true
Q4: Important characteristics of a direct-response offer include:<br>A)incentive
Q6: Developing and using a customer database allowed
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Q9: _ is the term used to describe
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