Multiple Choice
A hierarchy of interactive activities suggests that ________ is a customer-focused activity that can be pursued after a foundation of less information-intensive activities is built.
A) personalization
B) market segmentation
C) building a customer database
Correct Answer:

Verified
Correct Answer:
Verified
Q15: _ is the concept that helps the
Q16: Objectives of a direct-response marketing program can
Q17: The basic direct-response strategies are:<br>A)attraction, commitment, and
Q18: A data warehouse is a repository where
Q19: Response modeling is a form of predictive
Q21: CLV is essentially the NPV of all
Q22: The set of tools used to extract
Q23: The Four I's of Internet marketing include:<br>A)information-driven,
Q24: An important use of customer lifetime value
Q25: The most effective Internet marketing programs make