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    Exam 1: An Overview of Marketing
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    Which Marketing Management Philosophy Assumes That a Sale Does Not
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Which Marketing Management Philosophy Assumes That a Sale Does Not

Question 1

Question 1

Multiple Choice

Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product?


A) sales
B) production
C) product
D) market
E) exchange

Correct Answer:

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