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    Exam 1: An Overview of Marketing
  5. Question
    Which of the Following Is the Customer's Evaluation of a Good
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Which of the Following Is the Customer's Evaluation of a Good

Question 41

Question 41

Multiple Choice

Which of the following is the customer's evaluation of a good or service in terms of whether that good or service has met his or her needs and expectations?


A) value
B) perception
C) attitude
D) dissonance
E) satisfaction

Correct Answer:

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