Frequent-Flyer Programs Are an Example of Financial Incentives to Customers

Multiple Choice

Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage.After flying a certain number of miles or flying a specified number of times,the frequent-flyer program participant earns a free flight or some other award such as free lodging.Airlines that use frequent-flyer programs are practicing:

A) commitment selling
B) transaction marketing
C) transformational marketing
D) marketing engineering
E) relationship marketing