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    Essentials of Marketing
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    Exam 1: An Overview of Marketing
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    One Way to Identify the Orientation of a Firm Is
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One Way to Identify the Orientation of a Firm Is

Question 26

Question 26

Multiple Choice

One way to identify the orientation of a firm is to examine its primary goal.If a firm seeks to achieve profitability through sales volume,it would probably be:


A) promotion-oriented
B) price-oriented
C) sales-oriented
D) production-oriented
E) retail-oriented

Correct Answer:

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