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Procter & Gamble's Vidal Sassoon Shampoo Smells the Same Worldwide,but

Question 27

Multiple Choice

Procter & Gamble's Vidal Sassoon shampoo smells the same worldwide,but the amount of scent used varies from country to country.This is an example of which type of marketing mix strategy?


A) countertrading
B) product invention
C) global market standardization
D) product licensing
E) product adaptation

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