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    Essentials of Marketing
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    Exam 6: Consumer Decision Making
  5. Question
    Define Cognitive Dissonance and Describe How Can Consumers and Marketers
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Define Cognitive Dissonance and Describe How Can Consumers and Marketers

Question 91

Question 91

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Define cognitive dissonance and describe how can consumers and marketers can reduce it.

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Cognitive dissonance is the inner tensio...

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