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    Exam 8: Segmenting and Targeting Markets
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    Procter & Gamble Markets Six Different Brands of Laundry Detergent,such
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Procter & Gamble Markets Six Different Brands of Laundry Detergent,such

Question 97

Question 97

True/False

Procter & Gamble markets six different brands of laundry detergent,such as Tide,ERA,Gain,and Dreft,each targeting a different market segment. This is an example of concentrated targeting.

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