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A Health Club Has a New Fitness Program for Expectant

Question 148

Multiple Choice

A health club has a new fitness program for expectant mothers.After fliers were placed at the offices of area obstetricians,classes filled up within two days.Which segmentation success criterion was most influential in the success of this promotion?


A) substantiality
B) identifiability
C) measurability
D) causality
E) responsiveness

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