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    Essentials of Marketing
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    Exam 8: Segmenting and Targeting Markets
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    All of the Following Are Bases for Psychographic Segmentation EXCEPT
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All of the Following Are Bases for Psychographic Segmentation EXCEPT

Question 87

Question 87

Multiple Choice

All of the following are bases for psychographic segmentation EXCEPT:


A) benefits
B) personality
C) motives
D) lifestyles
E) geodemographics

Correct Answer:

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