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    Exam 8: Segmenting and Targeting Markets
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    Clorox Saw Sales of Its Bleach Products Suffer When It
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Clorox Saw Sales of Its Bleach Products Suffer When It

Question 90

Question 90

Multiple Choice

Clorox saw sales of its bleach products suffer when it introduced laundry detergents with bleach as an added ingredient.This is an example of:


A) demarketing
B) cannibalization
C) undifferentiation
D) repositioning
E) perceptual confusion

Correct Answer:

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