A Company Wanted to Collected Data on Consumers' Perceptions of Its

Multiple Choice

A company wanted to collected data on consumers' perceptions of its new brand.The marketing research director has recommended using a mail panel operated by Synovate.What can the company expect from a mail panel?

A) a very high response rate
B) the response rate will be low, as it is for all self-administered surveys
C) the participants are not usually compensated for their assistance, so it will be inexpensive
D) data collection is more rapid than telephone interviews
E) the panel of consumers will meet monthly to discuss products that were sent to them to try