In General,most Consumers Don't Spend a Lot of Time Thinking

Multiple Choice

In general,most consumers don't spend a lot of time thinking about their funeral.So some funeral home advertising tries to get them to think about their loved-ones and encourage preplanning their funeral. This is an attempt to get people to think about a product that most consumers do not actively seek.In other words,insurance is a(n) _____ product.

A) heterogeneous shopping
B) specialty
C) unsought
D) business
E) consumer