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Most People Recognize Campbell's as a Brand of Soup,but Campbell's

Question 113

Multiple Choice

Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice. All these products are part of Campbell's:


A) marketing equity
B) product line
C) product mix
D) line depth
E) product modification

Correct Answer:

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