Multiple Choice
Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice. All these products are part of Campbell's:
A) marketing equity
B) product line
C) product mix
D) line depth
E) product modification
Correct Answer:

Verified
Correct Answer:
Verified
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