Over the Years Cadillac Has Become to Be Thought of as "Your

Multiple Choice

Over the years Cadillac has become to be thought of as "your grandparent's car." The new Cadillac ads showing a beautiful young woman driving a Cadillac along with the statement,"When you turn your car on,does it turn you on?" is an example of marketing designed to help _____ Cadillac as a car for today's younger driver.

A) diversify
B) reposition
C) develop
D) expand
E) display