Multiple Choice
At one point Heinz made ketchup in multiple colors including red,green,purple,pink,orange,and teal.While they were popular for a few years,consumers stopped buying the unusual colors and Heinz has dropped back to just making red ketchup.This is an example of the implementation of a _____ strategy.
A) repositioning
B) cannibalization
C) product line extension
D) product line contraction
E) divestment
Correct Answer:
Verified
Correct Answer:
Verified
Q160: Kathy is driving Chaz,her young son,home from
Q161: Name and describe the two labeling forms.
Q162: The brand name of a manufacturer is
Q163: Over the years Cadillac has become to
Q164: When Procter & Gamble removed potentially dangerous
Q166: Convenience products,though inexpensive,still require considerable shopping effort
Q167: Cultural traits can make a package design
Q168: _ products are seen by consumers to
Q169: Campbell's<br>Most people recognize Campbell's as a brand
Q170: The most important functions of packaging are