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    Essentials of Marketing
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    Exam 10: Product Decisions
  5. Question
    Brand Loyalty Can
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Brand Loyalty Can

Question 101

Question 101

Multiple Choice

Brand loyalty can:


A) increase product diffusion
B) encourage competition
C) shorten the amount of time a product spends in the maturity stage
D) help ensure repeat sales
E) sell a bad product

Correct Answer:

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