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When a Product Name Becomes Generic

Question 13

Multiple Choice

When a product name becomes generic:


A) the firm must use black-and-white packaging
B) competitors are prohibited by law from using the trademark
C) the price will have to drop to appeal to lower-income consumers
D) the product name is no longer recognized as the exclusive property of one firm
E) a firm can reapply for exclusive trademark protection at the U.S.Patent Office

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