Multiple Choice
Heinz is expected to introduce more than 400 new products in the next two years.One of the products is a spicier ketchup aimed at the baby boomer market.The spicier ketchup would be considered what type of new product?
A) discontinuous innovation
B) new-to-market
C) new product line
D) lower-priced products
E) addition to existing product line
Correct Answer:
Verified
Correct Answer:
Verified
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