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When Apple Inc

Question 80

Multiple Choice

When Apple Inc.recently introduced the new version of it's iPhone 3G,it was twice as fast,and cost one half the price of the original iPhone.Since it was not trying to reach a new target market,Apple Inc.was using which new product strategy?


A) improved product
B) addition to an existing product line
C) discontinuous innovation
D) repositioned product
E) new product line

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