Multiple Choice
Mitch purchased a 32-inch high-definition television right after they were introduced in the marketplace and paid over $8,000 for it. He has a master's degree in business and is well-informed about electronic products. He is venturesome and is always looking for new products to try. Mitch is best described as a(n) :
A) early adopter
B) early majority
C) innovator
D) diffusers
E) lead consumer
Correct Answer:

Verified
Correct Answer:
Verified
Q13: _ are eager to try new ideas
Q37: Profits typically reach their peak during the
Q58: _ embrace products relatively early in the
Q88: Liz tends to adopt new products sooner
Q94: Typically,at the beginning of the maturity stage
Q95: B.F.Goodrich has been manufacturing and marketing automotive
Q100: A long-run drop in sales signals the
Q102: Firms that routinely experience success in new-product
Q103: Which of the following statements about simultaneous
Q163: Among the late majority group,adoption of a