Biopure Corp

Multiple Choice

Biopure Corp.is developing a human blood substitute called Hemopure. Unlike like donated human blood that needs to be refrigerated and expires after a short period of time,Hemopure is shelf-stable and can be stored for two years or more. It does not need to be matched to a person's blood type like donated blood does. These factors make it well-suited for trauma cases where blood must be transfused at an accident site or on the battlefield. Which product characteristic influencing the rate of adoption does this represent?

A) complexity
B) compatibility
C) relative advantage
D) observability
E) trialability