Multiple Choice
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Digital Cookware.Why might rebates be a really good sales promotion for Digital Cookware to use?
A) They are useful in building long-term relationships with customers.
B) They can create a great amount of publicity.
C) They create mutually beneficial relationships between the manufacturer and its customers.
D) They are good at enticing purchases,but most rebates are not redeemed.
E) They can be piggybacked with similar products.
Correct Answer:

Verified
Correct Answer:
Verified
Q3: Every fall,Americans eat turkey during the holiday
Q4: Effective sales management begins with:<br>A) determining sales
Q5: Shelby is a salesperson for Kohler,a company
Q6: Why do some marketers offer rebates instead
Q7: Trade sales promotions are popular among manufacturers
Q9: A(n)_ is an extra item offered to
Q10: Consumers who buy your product most or
Q11: Coupons,premiums,contests,free samples,and frequent buyer programs are examples
Q12: Club Penguin is an online role-playing game
Q13: Online sales promotions have so far proven