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    Essentials of Marketing
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    Exam 20: Setting the Right Price
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    A Winery That Makes a Huge Profit on Merlot Wines
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A Winery That Makes a Huge Profit on Merlot Wines

Question 164

Question 164

True/False

A winery that makes a huge profit on merlot wines may lower its price on pinot noir wines to cause damage to wineries that only produce pinot noir.This is an example of predatory pricing.

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