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Procter & Gamble Dropped the Price of Pringles Potato Chips

Question 155

Multiple Choice

Procter & Gamble dropped the price of Pringles Potato Chips in the Southeast due to price competition and consumer demand.As a result of the price reduction,Procter & Gamble increased unit sales and earnings by 10 percent due to:


A) reduction in supply
B) increases in both supply and demand
C) demand being elastic
D) demand being inelastic
E) market share fluctuations

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