In the Late 1990s, Chrysler Announced a New Incentive Program

Essay

In the late 1990s, Chrysler announced a new incentive program on its minivans that included subsidized interest rates and cash allowances.Under the plan, consumers could enjoy financing rates as low as 4.9 percent, as well as a $500 cash allowance toward the lease or purchase of a new minivan.What changes in sales would you anticipate if you were the manager of a Dodge/Plymouth franchise? Why?