Multiple Choice
Which of the following statements is TRUE of central route processing?
A) Central route processing occurs when people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message.
B) In central route processing,people are swayed in their judgments by the logic,merit,and strength of arguments.
C) In central route processing,people are persuaded on the basis of factors that are extraneous to the issue,such as how long the arguments are,or the emotional appeal of the arguments.
D) People who are disinterested,unmotivated,bored,or distracted use central route processing to comprehend a message.
Correct Answer:

Verified
Correct Answer:
Verified
Q143: Discuss the significant findings made by Asch
Q144: Which of the following sales techniques is
Q145: An advertising agency creates two television commercials
Q146: Which of the following statements is TRUE
Q147: While Jonathan was jogging in the park,he
Q148: The reciprocity-of-liking effect means that we like:<br>A)people
Q149: The foot-in-the-door technique works because:<br>A)of the effectiveness
Q150: When compared to a one-sided message,a two-sided
Q152: Behavioral economists:<br>A)focus on the irrationality of judgments.<br>B)view
Q153: _ refers to a negative (or positive)evaluation