As Part of a Strategic Initiative, a Bank Decides to Expand

Multiple Choice

As part of a strategic initiative, a bank decides to expand operations to a new country where the most commonly used language is Spanish. The bank's current mobile application only supports English. The organization initiates a project to provide local language support for the app. From which level did the business need originate?

A) Middle management
B) External drivers
C) Bottom up
D) Top down