The Sponsor Is Reviewing Data from a New Product Launch

Multiple Choice

The sponsor is reviewing data from a new product launch and is evaluating threats and opportunities. What are the three options when evaluating the next steps?

A) Run a planning workshop, sequence future planning workshops, create business model canvas for all initiatives
B) Start a new initiative, change resources for existing initiatives, cancel an existing initiative
C) Distribute marketing surveys for customer feedback, gather internal feedback from the past delivery release, and re-evaluate product attributes
D) Run an experiment for the next product launch, set cost/benefit of future initiatives, delay decision making