Multiple Choice
When Pearl Love introduced its new range of body wash,consumers switched from using soaps,sold under the same brand,to its new body wash.As a result,the company experienced a sharp drop in its soap sales.This is best known as:
A) cannibalization.
B) the vampire effect.
C) the halo effect.
D) vaporware.
Correct Answer:
Verified
Correct Answer:
Verified
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