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Super Alarm Inc

Question 9

Multiple Choice

Super Alarm Inc.makes customized door security systems which it sells under its own brand name.These security systems require installation,extensive customer education,and regular services._____ will be the most appropriate selling method for Super Alarm Inc.


A) Employing a direct sales force
B) Creating an online ordering system
C) Using a mail-order catalog system
D) Using a cannibalization strategy

Correct Answer:

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