Multiple Choice
When Pearl Love Inc.introduced its new range of bodywash,consumers switched from using its soaps,being sold under the same brand name,to using the bodywash.As a result,the company experienced a sharp drop in its soap sales.This scenario represents:
A) cannibalization.
B) the vampire effect.
C) the halo effect.
D) vaporware.
Correct Answer:
Verified
Correct Answer:
Verified
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