BioSense Prosthetics Inc

Multiple Choice

BioSense Prosthetics Inc.was a leader in the prosthetics market and was earning very high profits.The firm developed a new computerized prosthetic arm that would render its previous models obsolete.It decided to withhold the new computerized prosthetic arm from the market.This would allow the firm to:

A) minimize its return on investment in developing each generation of the product.
B) make its products backward compatible.
C) avoid cannibalization of the sales of its current prosthetics.
D) build a smaller installed base for the new computerized prosthetics.