When Sports 360,a Sports Bar in New York,saw Yet Another

Multiple Choice

When Sports 360,a sports bar in New York,saw yet another sports bar open up across the street,it knew that it would have to lower its price again to stay in business.The city already had too many sports bars,and Sports 360 intended on being one of those left after the inevitable shake out.In this situation,the best pricing strategy for Sports 360 would be:

A) premium pricing.
B) market skimming.
C) survival pricing.
D) a freemium program.