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    Strategic Management Study Set 2
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    Exam 5: Timing of Entry
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    The First Entrants to Sell in a New Product or Service
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The First Entrants to Sell in a New Product or Service

Question 33

Question 33

Multiple Choice

The first entrants to sell in a new product or service category are referred to as _____.


A) pioneers
B) early leaders
C) early followers
D) laggards

Correct Answer:

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