Why Are Customer Stakeholders Important to the Business Outcome-Based Sales

Multiple Choice

Why are customer stakeholders important to the business outcome-based sales approach?

A) Because understanding the concerns, interests, power, and influence of stakeholders enables successful stakeholder engagement.
B) Because stakeholders consists of partners who are either part of the organization or are external to the organization.
C) Because stakeholder strategy influence business needs and their involvement in a project to change them.
D) Because relevant and potential stakeholders exist across customers' and sales professionals' organizational and functional roles.