You Are Managing a Google AdWords Campaign for a Company

Multiple Choice

You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue? Each correct answer represents a complete solution. Choose two.

A) Evaluate performance of campaign regularly.
B) Verify that your conversion code is set up correctly.
C) Increase bidding for successful sites.
D) Check the ad creative and the landing page to make sure they are well matched.